Adam Moore and Jeff Williams shared a passion for serving the small business market and developing website solutions, both with distinguished careers at top digital agencies. Over the years, they witnessed many of their friends and family members who owned small businesses shell out thousands of dollars to get a mediocre (at best) website that they could not even edit themselves. “I would continually get asked by friends and family members to help out with their websites. Even if I wanted to help, usually I couldn’t because their websites were such a mess. It was sad that there weren’t any easy and affordable solutions out there,” said Adam Moore.

So Adam and Jeff set out to do something about it. They poured their own skills, resources, and experience into forming a company that would bring the latest technologies in web development to small businesses. “We committed ourselves to create a web solution for people who know how to run their small businesses but who are not web experts. We wanted to provide a user-friendly interface to manage content, simple and appealing design options, and technology that would allow their sites work on mobile devices,” said Jeff Williams.