Last week we introduced you to CrossFit Dallas Central, and discussed how great images can really make a difference in your website design. This week we're going to go a little beyond design and talk about the importance of copywriting and your website's content.

Take a look at our featured client this week: Haymakers Online, an organization committed to helping small food business entrepreneurs succeed.

Their website is a perfect example of what good content can do for your site because of a few key techniques:

• They write with an entertaining voice;
• They group information into smaller categories;
• And they let their community mentors join in, varying the voice of their writing.

What do you like best about this website? Is there too much or too little content there for your taste? What happens when you try to write for your own company, do the muses smile upon you or do you consistently find yourself in a writer's block?

Let us know what content challenges you're facing in the comments below and check back Thursday for copywriting tips to use on your own SpaceCraft website!